April, 2, 2015
Meet IM Action at TIBO-2015
On 22-25 April, under the auspices of the Ministry of Communications and Informatization of Belarus, there will be held XII International Specialized Forum on Telecommunications, Information and Bank Technologies “TIBO-2015” (Minsk, Belarus). The key events of the Forum include International Specialized Exhibition “TIBO-2015” and XXII Belarusian Congress on Information Society Technologies.
IM Action CEO Liudmila Kiseleva will be a speaker at “TIBO-2015” with a report “Internet as a marketing tool and market sales channel”. The workshop aims to give insights into internet capacity for products/services promotion, from building online presence with a website to developing brand identity via social media, niche channels and other marketing tools. Special focus will be made on monitoring the effective use of marketing resources via transparent KPIs tracking system.
The workshop will take place on the exhibition opening day, on 22 April 2015, in the Football Arena: Minsk, Pobediteley Avenue, 20/2, conference hall №1. The start time is 2:00 p.m.
Workshop agenda
- Marketing strategy development: channels, resources, responsible parties.
- What makes a good website: content requirements and on-site factors.
- Brand building: social media, niche resources and platforms.
- Effectiveness monitoring: major KPIs.
For more details about “TIBO-2015” conference agenda, read here.
See you on 22 April at TIBO-2015!
