June, 19, 2015
IM Action Will Join Hi-Tech Park Workshop for Exporters
On 19 June 2015, the Hi-Tech Park will gather marketing specialists and executives from over 120 Belarusian exporting companies across such areas as cosmetics and woodworking as well as petrochemical, milk processing and consumer industries.
The key goal of the workshop session is to focus attention of Belarusian exporters to internet as a major sales channel. IM Action CEO Liudmila Kiseleva will share valuable insights and hands-on expertise in attracting foreign partners from EU and USA through internet marketing. Liudmila will report on the following aspects:
- Internet marketing specifics in the foreign market: choosing the right channels and managing budgets;
- On-site optimization: creating content and building a semantic core for a foreign website;
- Content management: expanding audience reach and increasing conversion rate through relevant texts;
- Performance analysis: key metrics and reports.
You will also hear firsthand reports from EPAM Systems, Artox Media and Active Cloud representatives.
The workshop session will provide valuable practical knowledge to all participants and help them consider internet marketing as a powerful means to engage new foreign customers.