October, 26, 2014

iMetrics 2014

For twelve years, iMetrics has been a global bespoke event for web analytics strategists to explore all-new marketing trends and the ways they can leverage them to do results-driven business. This year iMetrics welcomed everyone in Moscow to get together and share expertise via two-day hands-on sessions with flagship speakers from top Russian and European companies.

As promised, iMetrics 2014 highlighted groundbreaking client stories, keynotes, and cases studies in advanced and long-run analytics, A/B testing and Big Data marketing for various types of businesses. Whether you wanted to get general analytical insights or some inspiring ideas to implement into your business, you could hear all that from digital pioneers and trendsetters during the conference.

IM Action team couldn’t miss out on the opportunity to join digital thinkers, as we never stop learning, listening and looking ahead. Here’s what we have discussed with the industry’s most forward-thinking audience.