March, 9, 2015

Liudmila Kisialiova is a speaker at Kapital business school

On 18-19 February Kapital business school in Minsk held a training “Internet marketing. Practical techniques”.

IM Action CEO Liudmila Kisialiova took part in a practical course in digital marketing and shared expertise with marketing specialists, marketing directors, entrepreneurs and startups. Liudmila opened the meeting with a report on process management. During a three-hour training, participants gained valuable first-hand insights on the following issues:

• Marketing strategy development;
• Planning of the most effective marketing activities. Tracking tools.
• Cooperation with dedicated specialists and contractors.
• Performance analysis.

Additionally, Liudmila focused on successful case studies in our country and held a hands-on training in marketing strategy development.

Armed with knowledge of marketing keystones, participants joined other training managers and studied on-site and offsite techniques of website optimization.

”My experience in holding workshops and practical courses has shown that training process is valuable to both trainees and speakers”, - comments Liudmila. “New ideas, a fresh eye on well-known aspects of internet marketing along with challenging questions from various industry representatives – all that boosts new energy and acts as a drive to great achievement for all participants”.