Advanced features of Yandex Metrica Services for Business

January, 20, 2015
Author: Svetlana Meisak Category: Yandex, Analytics, Russia, Yandex.Metrica

Yandex Metrica Services. Why do you need it?

Yandex Metrica (YM) is a powerful digital analytics toolkit that helps you improve the effectiveness of the website. It is a common instrument in effective IT marketing and a source of website quality improvement. You can analyze website performance and visitors’ behavior as well as evaluate real feedback from advertising campaigns.

Yandex.Metrica or Google Analytics?

The most popular metrics are Yandex.Metrica and Google Analytics (GA). Which one is better? If you are a beginner, it will be quite difficult for you to decide. Both services are good. Although for Russian users YM will be more useful. Here are few reasons why. First of all YM was created by Russians for Russians. Therefore it understands the Russian language much better than GA does. The most outstanding perk that makes Yandex.Metrica stand out from counterparts is Webvisor, a highly powered feature that can be used to follow up visitor’ way through the website. In contrast, Google Analytics shares more complicated functionality and caters to proactive business analysts with deep web analytics insights.

Marketing in figures

Yandex.Metrica is a real instrument that brings tangible, visible results. YM stores information about:

  • Content: uncover what info is downloaded from your site and what is your top content
  • Visitors: who they are, their location, which devices they use, their browsers and more
  • Resources: find out effectiveness of various web resources with affiliate links and identify what pages are frequently visited
  • Behavior: obtain full info about your visitors and their behavior
  • Results: learn your most important analytics data and make online marketing campaigns more profitable

This is not a complete range of Yandex.Metrica advanced features. All you get in Yandex.Metrica can be used for business growth and improvement. When applied with high level of accuracy in mind, Yandex.Metrica instruments can give granular vision of your business and point to website’s weak spots and pitfalls that require revision.

What our Yandex.Metrica experts can do for your business?

Our marketing team is really keen on doing any kind of services in Yandex.Metrica. We have expertise in a number of implemented projects on the Russian landscape and can integrate Metrica for getting more detailed data, which will be irreplaceable, when you need unique features for your online business.

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