Off-site SEO MethodsSeptember, 03, 2015 Author: Diana Kostogladova Category: SEO, Off-site SEO Methods
When we speak about SEO, we mean great outcomes it can provide: increased traffic, improved rankings, more trusted links to a website and – consequently, if done right – more sales. Various SEO methods form the pillar of a multifaceted SEO strategy that effectively combines these methods to drive business goals.
Generally, off-site SEO methods can be grouped as follows:
- Community-based: crowd marketing, experts forums, experts blogs, theme community, Q&A, forums, quiz, blog.
- Content-based: satellites, guest blogging, press releases, bank articles, news feed.
- Media-based: webinars, video, presentations, podcast, infographics, YouTube Channel.
- Social signals: social networks, bookmarks, community engagement.
- Links: link exchange, Wiki, directories, paid links, link pyramid.
Riskfree vs risky SEO methods
A great number of SEO techniques that were effective yesterday no longer work today. These techniques used to bring positive impact on website ranking in the old days, until Google launched algorithms to discourage such activities. These days, such methods are considered not just outdated, but risky, as they may end up doing more harm than good to a website. They cover link exchange, paid links and Wiki.
By riskfree SEO techniques we mean tried-and-true methods mostly covered in the groups of social signals, community- and media based methods. There is also a subcategory of riskfree techniques that can add authority to a website, but without a savvy and thoughtful approach, SEO efforts are worth nothing. They include news feed, guest posting, bank articles, blog commenting and satellites.
Progressive SEO methods
Progressive offsite methods differ from “traditional” SEO, as they focus on targeted, creative content marketing and blogging in tandem with brand integration across social and media channels.
The main objective of crowd marketing is to get business message heard through digital “world of mouth”: social networks, expert blogs, forums, and theme communities. The key focus is to connect with important influencers who can help business save time on growing its own group of followers and directly interact with a chosen target market.
Link pyramid is a tiered structure with high authority, trusted links in the highest tier and base, lower quality links in the bottom tier. The mechanism of the link structure aims to build a network of related SEO links that point to the top-level links tier and to a website as such. As a result, link pyramid can be used as a tool to drive more traffic to a website and continuously move it up in search rankings.
In the age of information overload, creating visually appealing and easy-to-digest content should be an indispensable part of a SEO strategy. Media-based SEO methods stand out against other tactics, as they enable to reach target users without overwhelming them with text. Video, presentations, infographics are effective means to showcase business expertise and spread the brand message across various channels, from social networks to digital radio and video-sharing services such as YouTube.
Earlier, the backbone of effective SEO was link building. Nowadays, just “optimizing” a website may no longer work. SEOs have already shifted their focus to real user engagement through relevant content sharing and social media interaction.
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