Things Google Likes: Key Aspects

May, 25, 2015
Author: Diana Kostogladova Category: SEO, Google

Speaking about things Google likes and dislikes, we mean mainly the English-speaking segment. It is where market trends are most clearly defined, common factors are uncovered and new technologies are integrated.

Here are some general facts about Google seo aspects for successful seo strategy:

1.     Unique and diverse content on all web pages

Website content should include not only unique and relevant texts, but also multimedia such as video, audio and images, which adds credibility to a website in the eyes of the search system. Furthermore, it is essential to provide quality content on a website as a whole, including a homepage and product pages. 

2.     Natural content

Google doesn’t appreciate over-optimized content and Meta tags. Texts stuffed with exact match keywords rather have a negative impact on website ranking. One or two keywords per page are quite enough. 

Here is what Google can do:

  • identify synonyms;
  • distinguish word forms (in fact, keywords with exact match are optional);
  • define over-optimized H1 header (you’d better use keywords in H2 and H3 headers);
  • identify a keyword placed at the beginning of Meta tags and is used once in the Title and Description.

By the way, Meta tags usually show up in Google search results, which is why Title and Description should be both natural and informative.

3.     Natural links

Under penalty of Google Penguin, SEOs realized that links should be natural and come from trusted platforms. Link exchange, catalogue posting and any other method of paid link building is not appreciated. Guest blogging is also a bad way to do SEO in Google.

 4.     Social signals

Google values links from social networks. Likes and Shares on a page are also rated high by Google. Generally, sharing links from your website on Facebook, Google+, Twitter and LinkedIn is a good practice to follow.

 5.     User behavior

Google now focuses more on behavioral factors. As a result, a key goal of on-site optimization is to encourage users to spend more time on a website and increase visit depth.   

 6.     Domain age and credibility

According to Google, old websites are the most credible. Therefore, domain age matters much in ranking websites.

 7.     Mobileaccess

In spring 2015, Google reported that mobile access to a website is now considered as a ranking factor. Let’s see what impact it will have on website’s placement in search results. However, now it is high time to take notice of Google’s recommendations.     

Have we missed something? Let us know what you think in the comments 

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