Professional Software Testing Company
A1QA was seeking to develop and deploy digital strategy for brand promotion with primary goal to attract business leads and improve overall visibility in both Yandex and Google with strong intention to achieve top SERP position for niche target keywords.
- Increase business revenue by generate business leads
- Create a stable channel for relevant traffic flow
- Increase branded search traffic & brand reputation in the online space
- Achieve top SERP rankings for a group of niche keywords in Yandex and Google
- Integrated strategy development combining SEO and pay-per-click campaign
We developed integrated strategy combining SEO and PPC solutions. Set of strategies and tactics across paid and earned channels were set to support one another to maximize ROI and drive business revenue.
- Use of digital PR articles to increase branded traffic and improve reputation
Employing A1QA ad-hoc industry articles we crafted effective strategy of earning “natural” backlinks. We have used tree-like structured links that enable to get quality backlinks from trusted and respected digital sources.
- Blog optimization
We have set going A1QA corporate blog and increased its SEO efficiency by implementing automation methods to support search engine optimization goals.
- Increase non-branded traffic with PPC campaign
We set up well-structured PPC campaign that was mainly targeted for non-branded niche keywords. We developed and implemented a long-term keyword expansion strategy to fetch quality traffic across extended keyword list.
Over the period of seven months we have reached top position in SERP and captured niche non-branded traffic at-large. We expended overall digital presence and significantly grew branded search traffic. Together organic and paid traffic channels responsible for 73% of all new website visits and 83% of all conversions.
As a result of our SEO activities we have eliminated the major brakes on its initial SEO performance, significantly improved website ranking in both Yandex and Google search engines and delivered convertible traffic to the website.
organic traffic increase
average time onsite & page views per session growth
conversions came from paid search traffic
conversions brought by organic traffic
Business analytics stats
During the relevantly short period of our cooperation we managed to achieve sustainable results. Using innovative, safe SEO tactics we have built a consistent high-quality organic traffic channel and so far increased conversion rate by 3 times. We continue A1QA website optimization and expect our recent efforts transform into business results that boost conversion rate growth further. We have recently proposed A1QA to install Call Touch phone calls tracking system to attain better understanding of ROI from each channel separately as well as the value of our services for business.
By growing and improving the list of niche keywords we have attracted a great volume of quality traffic to A1QA website that proved to be convertible into real business leads. Recently, we have introduced retargeting campaign as an effective way to nurture A1QA prospects who have not yet identified themselves. We insure our messaging is fresh and relevant to get the most out of it for business.