Elite Real Estate Agency

Business challenges

With newly developed website Finch main objective was to craft and implement effective SEO strategy aimed to drive more traffic to the website and increase brand awareness.

  • Eliminate current SEO omissions and increase page relevancy
  • Build a stable high-quality traffic channel and increase audience reach
  • Improve overall website visibility in Google and Yandex search engines
  • Develop content strategy to support SEO and brand development activities

Our solutions

  • In-depth onsite SEO audit with corresponding recommendations

    Our audit revealed a range of large-scale SEO issues violating webmaster guidelines regarding primary indicators, site accessibility and on-page ranking factors. As a result, most of the website pages could not get indexed. We provided step by step guide to tackle all tech downfalls to assist further SEO activities.

  • Competitive analysis & low frequency keywords selection

    We ran comprehensive niche analysis to understand local competition level and effective strategies and sources of quality backlinks of the main competitors. Based on analysis we have initially chosen low frequency primary keywords and optimized landing pages for selected keywords optimised HTML code to increase page relevancy.

  • Off-site optimization & content strategy recommendations

    Using white hat SEO practices we designed a custom developed blueprint of SEO tactics to earn quality backlinks. We have reviewed the website primary keywords to try out targeting techniques and broaden the audience reach. Furthermore, we developed content strategy to provide target audience with valuable information that helps gain industry authority and supports website performance.


As a result of our SEO activities we have eliminated the major brakes on its initial SEO performance, significantly improved website ranking in both Yandex and Google search engines and delivered convertible traffic to the website.


monthly increase in organic traffic


traffic quality indicators are higher that industry average


natural backlinks gain in 14 month


increase in Yandex Thematic Citation Index

Project conversation

Bogdan Nechaev

SEO Project Lead, IM Action

Finch is operating in a highly competitive niche. Premium class real estate in Moscow is a very busy online sector to say the least. The website was brand new and we had to deal with quite a few technical issues prior starting any strategy development and link building activities. Once this was done we moved to link earning process making it as natural as possible. And it paid off. The results are visible in terms of SERP keywords position as well as month on month grows in traffic.

Alena Brigadnova

CEO, Finch

It has been over a year of our cooperation with IM Action and I am pleased to say that our business has shown a considerable growth over this time. I believe we are on the right track and business figures prove it. We have definitely experienced an increase in office calls and viewings arrangements. We have also received a great feedback from our customers on convenient website navigation that was achieved with the help of IM Action team.

Bogdan Nechaev

SEO Project Lead, IM Action

With our continuous cooperation, we are constantly looking for ways to improve quality and quantity of highly targeted traffic. We have recently reviewed the website primary keywords for the fourth time. In a rivalry with real estate industry “dragons” we are trying out to keep up by targeting less obvious choice of keywords and are making the website as user-friendly as possible. Our website usability recommendation together with new landing pages have shown instant results in traffic increase. At the moment we are working on providing further recommendations for website navigation by adding two new website sections as well as continue link building activities.

Let’s talk!