Bilingual Educational Centre

Business challenges

As a bilingual educational centre for children with unique philosophy and unconventional teaching approach our challenge was to distinguish relevant target audience and introduce business offerings - bilingual learning experience for children aged from 2 to 16 years old - in a clear and straightforward manner.

  • Full website and landing pages optimization
  • Business revenue growth via intake registrations increase
  • Integrated online campaign management: SEO, PPC, paid advertising in Facebook and Vkontakte
  • Increase brand recognition in social media and broaden audience reach

Our solutions

  • Competitive research and primary keywords selection

    By understanding unique concept of LGEG and local market competition, we found the right business positioning and have initially chosen 12 primary keywords. For each primary keyword we optimized available landing pages.

  • Off-site optimization and quality backlinks

    Besides “classic” white hat link earning tactics from trusted sources, we have experimented with using Vkontakte paid posts as a part of overall SEO strategy. We have performed careful audience segmentation and establish the most relevant business audience that showed great behavioural trends and brought substantial amount of convertible traffic for low cost.

  • SEA and paid social campaigns

    Operating with sound PPC budget, we have developed a comprehensive paid traffic strategy combining text and display ads targeted mainly for two geo business locations – Moscow and St. Petersburg. We also implemented smart targeting tactics for Facebook posts promo that proved to be successful by attracting real business leads.


With 1.5 years partnership, we established strong channels of quality traffic from earned and paid media. We managed to increase organic traffic conversions by 3 times. Our PPC efforts have also paid off: specifically from paid search, LGEG website gains the highest percentage of new users.


monthly organic non-branded traffic increase


conversion rate


amount of backlinks gained in 7 months


SEPR achieved for primary keywords in Yandex and Google

Project conversation

Vadim Prokopenko

SEO Specialists, IM Action

London Gates Education Group is an expanding business. During our cooperation it brought numerous changes to the website. We maintain it well-optimized and provide SEO recommendation to its tech team keeping an eye on all website updates. To summarize our SEO activities till present I can say that we have tried various tactics that deliver results. The amount of backlinks grew by 10 times and LGEG gained high visibility index in both Google and Yandex search engines.

Anastasiya Susha

Account Manager, IM Action

LGEG is an example of one of the best clients to work with. They set the main objectives from the start, provided required business insights, followed our recommendations and let us take control over campaign execution. We established a deep mutual understanding and proactive communication that allowed us to bring new ideas and try out unconventional IM tactics to add more business value.

Let’s talk!