Content marketing
King, Queen and Ace of your online marketing campaign
We express your vision in a meaningful and creative way to cultivate a more prominent online voice for your business. We keep your messages both informative and SEO-friendly – that is how we look after your prospects’ interests and reach. We adapt content for the local consumers taking into account cultural differences, expectations and audience preferences.
Content wrap-up for your website
Your website has only few seconds to capture visitor’s interest. Our goal is to distinguish your brand from your competitors and build a strong brand image right from those important seconds. We keep your key messages straight to the point with a focus on your business mission, values and processes. We make it personal, believable and relevant with clear calls to action. We see your website as a digital meeting point with your brand and we make sure your audience is able to grasp the information they need and take the action you want.
SEO copywriting
That’s the reality we live in – the website has to serve both humans and machines. If the texts are not SEO-optimized, your website is at risk of losing its visibility to users who actively search for your products or services. We make sure your website fits both parts and take care of your website content optimization, from keywords insertion and proper headings creation to synonyms and keywords variation selection.
Digital PR
We help you make yourself heard through digital media channels. We create compelling, newsworthy stories about your brand, offerings and your business persona. With no direct advertising involved your customers and prospects learn about your company and help your search rankings grow naturally. We provide recommendations on dealing with the most relevant online media outlets for your business niche including digital media, social media and blogging.
You get professional and read-worthy content optimized to the best SEO practices. We deliver your business message in a clear and compelling way for your prospects and ensure powerful presentation of your brand that your target audience can understand, accept and visualize.
- Brief completion
We get to know about your business positioning, background, key factors of your offerings, team and known competition. We make it easier by providing a detailed brief that we ask you to fill in as a first step in our cooperation.
- Defining content gaps
Through proactive communication and listening we understand the vision of your brand and its marketing strategy. We analyze your legacy content and provide our expert opinion and recommendations on where we see room for improvement. We prioritize all content marketing actions and provide you with a clear plan on further possible steps.
- Niche analysis and competitive research
We focus on your strongest online competitors and analyze their linguistics, structure and style. Taking note of the best content practices we look for opportunities to stand out among the crowd.
- Content creation
Once we have a proper understanding of your business as well as the niche, our content marketers concentrate on creating content. Using a brief as a guideline we transform our best ideas into the words that your target audience as well as search engines will value.
Arrange a chat on your content marketing needs with us - drop us a line via the contact form below.
