Mobile App Marketing

Mobile marketing department of IM Action provides for all-inclusive app promotion and consulting services for mobile app developers and owners. We recommend app marketing strategies and implement best solutions for user acquisition. Our marketing support covers all key stages of the app lifecycle, from pre-launch stage to full-scale PR activities and paid user acquisition management.

Who will benefit from our services?

Developers who have limited resources for proactive app promotion but don’t want to turn to publishers. Freedom of product development decisions, transparency of business relationship and absence of complicated contract liabilities are our key advantages over working with publishers.

Business owners who consider investments in app development. At this stage our team will help to conduct market research, estimate product viability and cost effectiveness and avoid pitfalls as early as at the planning stage. Depending on the choice of the strategy, we offer Android or iOS app marketing services tailored to the strategy.

Product owners who have already accepted the finished project from the developer and want to successfully market it. We can support their internal marketing specialist with our resources or provide full-circle mobile app marketing services from our specialists. You can count on us in launching and supporting a marketing campaign for your app.

Our services as an mobile app marketing agency cover the full life cycle of a mobile application starting from competitive research to game production and user acquisition.


  • Marketing Research

· Competitive research
· Audience research
· Marketing strategy development


  • Production Support

· Marketing analytics
· Monetization (game economics) development
· Playtests and usability audit
· Localization
· Social network integrations and virality


  • App Store Optimization (ASO)

· Icon and screenshot design brief
· App description for app stores
· Keywords
· SEO (for Google Play)


  • PR Activities

· Landing page content & structure (design brief, layout prototype, page content)
· Social media management (SMM): content, support, strategy
· Community management: forums, reviews, and more
· Press coverage


  • Paid User Acquisition

· Mediabuying on CPI and CPC basis, we also work on a KPI basis where a number of installs is the key performance indicator.
· Targeted ads on AdMob, Facebook, iAds
· Cross promo and partnership
· Banner ads on relevant CPI basis

Why us?

First of all, we are interested in the results. The task of our team is not just to bring traffic but also to bring the project to success. Besides, unlike working with publishers, your company is not limited by long-term liabilities. We don’t obtain any rights for your app, don’t take a share of your profits and don’t put you in a dependent position. Our team concentrates their efforts exclusively on marketing tasks and aims for the best results.

Let’s talk!